Raising the Bar
Along with the issue articles on Raising the Bar in credit, why not showcase your own company’s best practices and efforts to step up to challenges with a Case Study* of a successful product implementation? Articles cover best practice research, tools, models and instruments to help credit managers achieve their most strategic business goals and objectives—with a focus on results. Includes linking to business objectives and positive change, process analysis, design, implementation, follow-up and evaluation.

*Case Studies are extremely lucrative advertising: many advertisers find that Case Studies generate more advertising leads than a regular paid ad. Why not showcase how your product helps companies achieve a best practice?

How about a Case Study* or a double-page spread? If you are a vendor of credit scoring or credit analysis tools or services, this is THE issue for you to take advantage of.

*Case Studies are extremely lucrative advertising: many advertisers find that Case Studies generate more advertising leads than a regular paid ad. Why not showcase how your product helps companies achieve a best practice?

B-to-B Relations (Pre-Conference Issue)
Pre-show advertising is critical to your success! Maximize pre-show awareness with a full-page ad or Case Study* in this issue. Visibility has impact when potential attendees are planning for Credit Congress: gain extra exposure before the Exhibit Hall even opens. In their hands weeks before Credit Congress begins, advertising in this issue enables attendees plenty of time to take full advantage of their upcoming visits in the Exhibit Hall.

Many Credit Managers find that a major part of their job is really about managing relationships and related issues due to disputed debts, contractual terms and inconsistencies—among internal divisions of their own companies. Many of these issues can be addressed by automated information systems that track customer response and reliability, reduce exposure, track contract transactions and performance, ensure contract compliance and ultimately enhance trade relationships and profitability.

If you sell a product that helps manage these details for busy financial management professionals, you can reach our select audience by advertising in this issue.

*Case Studies are extremely lucrative advertising: many advertisers find that Case Studies generate more advertising leads than a regular paid ad. Why not showcase how your product helps companies achieve a best practice?

Legal Changes and Precedents
The Legal Changes and Precedents issue has been our most popular issue among members and subscribers; it includes articles on current newsworthy cases and implications of their outcome, creditor’s committees, preferences, insolvency measurement and determining business turnaround potential. Advertising in this issue guarantees that your ad will be seen—over and over—as the magazine is read and reread throughout the year.

Calculating Business Risk (Conference Issue)
This issue receives exclusive distribution in every Credit Congress attendee’s registration bag—putting your sales message into the hands of every prospect walking the show. This kind of distribution is priceless in terms of getting attendees to visit your booth in the Exhibition Hall. The conference issue delivers timely information regarding the overall Credit Congress, Exhibit Hall, registration information and comprehensive coverage of meeting activities—including session updates, special events and much more.

This issue covers standards for measuring risk, audit compliance, credit derivatives and puts, trade payables, credit insurance and UCC. Does your company provide a related product or service? Do you provide consulting services or tools to those companies importing and exporting? Then you can’t afford not to advertise in this issue!

*Case Studies are extremely lucrative advertising: many advertisers find that Case Studies generate more advertising leads than a regular paid ad. Why not showcase how your product helps companies achieve a best practice?