Tuesday at Credit Congress opened with the Super Session and Annual Business Meeting, giving attendees the news on the state of their association as well as a chance to hear valuable insights to take back to their companies.
NACM Chairman Phyllis Truitt, CCE opened with an appeal to members to continue their support of the many products, services and opportunities available through NACM. "As I mentioned yesterday, 2009 was a challenging year for NACM," said Truitt. "This is where we come in: We, the NACM members, can help grow our association by being aggressive marketers of all that NACM has to offer."
Truitt then turned things over to NACM President Robin Schauseil, CAE to deliver this year's membership growth awards, honoring NACM affiliates who expanded their numbers in 2009. Schauseil also awarded Geert Jan Van Haastrecht, CCE, CICP with the 2009 Graduate School of Credit & Financial Management's Best Student Award (stay tuned to NACM's blog for more updates on this year's award winners).
Other guests at the Super Session included NACM Economist Chris Kuehl, Ph.D., on hand to discuss the unique value of NACM's Credit Managers' Index (CMI), President of the Dutch Credit Management Association Mannes Westhuis, who presented NACM with its 2010 friendship award, and ACM and United Tranz*Actions President, Dean Middleton, who once again generously pledged his organization's commitment to NACM and its members. "We know that the year has been challenging and we know that businesses will continue to be challenged as our economy continues to heal," said Middleton. "I want you to know that United Tranz*Actions will stand by you as you navigate your way through the business environment."
"We've got your back, and we'll continue to stand by you," he added.
Finally, Keith McFarland delivered his presentation, based on his two best-selling strategy books "The Breakthrough Company" and "Bounce." McFarland's appearance was sponsored by Experian, who also offered his books for sale at their booth in the Expo hall.
"We looked at 7,000 private companies and asked how they extend their growth, not for years, but for decades," said McFarland, referring to the research conducted for "The Breakthrough Company." "We found that great companies aren't built in good times; they're built during the bad times. They became a great company because of the hard things they've gone through." McFarland also encouraged attendees to remain positive about their chances in their industry. "We spend too much time looking at other industries and saying how good theirs is and how bad ours is," he noted. "All of these great companies entered the business at a time when it looked bad."
"It's not what you make," said McFarland, "it's what you make of it."
Stay tuned for more 2010 Credit Congress updates!
Jacob Barron, NACM staff writer