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Technology
15048. Electronic Invoicing & Settlement (EIS)—A
Practical Approach
Panel Moderator: CJ Wimley, SunGard AvantGard
In today’s highly-competitive business environment,
credit operations are seeking ways to gain greater efficiency
and deliver superior customer service. However, many struggle
in a paper-based and manual environment. Up to 50% of paper
invoices are past due when they arrive in accounts payable
and between 10-40% involve exception processing. Learn how
leading organizations are gaining a better hold on the endless
stream of paper-based invoices and payments resulting in improved
cash flow and lower operating costs. Electronic Invoicing
and Settlement (EIS) is offering advancements in remittance
processing, enabling banks, lockbox companies and corporations
to reduce paper processing with electronic conversion and
straight-through processing in a buyer, supplier and banking
neutral environment. Attend this panel discussion to learn
how companies are increasing adoption rates, reducing manual
labor and improving cash conversion cycles using a new approach
that is customer centric and vendor agnostic. Hear from case
study examples of buyer centric payment processing and financial
clearinghouses that can track, settle and fund commercial
trade transactions between multiple buyers, suppliers and
financial institutions. Hear from technology experts and practitioners
that are at the frontier.
15053. Go Deep—Establishing the Basis for
Portfolio Benchmarking
Speaker: Dan Meder, Experian
The “B to B” marketplace is very dynamic and it
is increasingly important for credit professionals to understand
the trends and how they effect their own business. Developing
a baseline—or benchmark—of broad market trends
in certain segments of the B-to-B market is the essential
first step in developing the most effective strategic growth
plans. In this session we will share insights about the market
at large, discuss what these trends mean and propose methods
for incorporating benchmarking information into strategic
planning. Attendees will understand how benchmarking efforts
can guide strategic decisions for acquisition efforts; learn
how benchmarking efforts can guide strategic decisions for
portfolio management efforts; and gain valuable insight about
large and small businesses based on real industry benchmarks.
15056. How to Create Compelling Microsoft PowerPoint
Presentations
Speaker: Karen Laugesen, Fred Pryor/CareerTrack
Presentations are precious opportunities. They’re your
“day in the sun” to sell, persuade, inform, educate,
attract and entertain. If you “flub” a presentation,
you seldom get a second chance to do it over. Now you can
learn the tools and techniques that will give your presentations
the impact, flair and drama people respond to and remember.
Understand PowerPoint basics and incorporate advanced PowerPoint
tips and techniques. This seminar is perfect for all levels
of PowerPoint users, those who are good at PowerPoint now,
but want to get even better, those who are having trouble
learning PowerPoint on their own or have never created a PowerPoint
presentation in their lives.
15068. Excel Tips & Techniques
Speaker: Karen Laugesen, Fred Pryor/CareerTrack
Do you constantly go to the “office expert” with
your Excel questions? If so, you are not alone. Most employees
who use Excel have learned the program using these methods.
There is a better way… this Excel seminar. You will
learn tips, techniques, and formulas to help you accomplish
everything you want to do with Excel and you’ll be ready
to do it in the fastest, most efficient way possible.
15070. Trends in Payment Processing
Panel Members: Rudet Fountain, American Check Management
and Robert Day, Fifth Third Bank
Increased NSF Checks? Using Remote Deposit? How can we reduce
our Credit Card Merchant Fees? Accepting Government Purchasing
cards? Receiving requests for Payment by Phone? Customers
want to pay their bills online? Excessive Bank Fees? Lockboxes
issues? In this session, we will discuss these payment issues
and many others facing the industry today. Come with your
questions for this panel of experts.

15072. Scoring Private Companies
Speaker: Camilo Gomez, Lone Pine Mesa Consulting
Understanding the risk of private companies is one of the
biggest hurdles in credit management. The challenge is primarily
in the lack of current information. For public companies many
approaches have been developed for understanding their credit
risk, public ratings and credit scores based on financial
information or stock market information. For private companies
a number of different approaches have been developed to provide
a risk scoring, each with its own benefits and shortcomings.
This presentation will review the publicly available approaches,
how they are built and their performance. Be sure to take
a look at a newly added session, #15096,
entitled "How Much Credit?," also being presented
by Mr. Gomez.
15080. How to Create Compelling Microsoft PowerPoint
Presentations
Speaker: Karen Laugesen, Fred Pryor/CareerTrack
This is an encore presentation of session 15056 as described
above.
15089. Excel Tips & Techniques
Speaker: Karen Laugesen, Fred Pryor/CareerTrack
This is an encore presentation of session 15068 as described
above.

Legal
15039. Liens and Bonds - Optimizing a Construction
Credit Department
Speaker: Greg Powelson, NACM
CEUs: .25/Valid for CCE Recertification/3 CPEs
Construction credit is unique. From back charges to retainage,
construction orientated credit managers need to be experts
in maximizing the leverage provided by the lien and bond
claim statutes. This session is an intensive course presented
by Greg Powelson, Director of NACM’s National Lien
and Bond Service. Greg will address the construction lien
process from a national perspective. From collecting job
information through foreclosure, participants should be prepared
for a fast paced manager’s view of building the optimal
construction credit department.
15040. Bankruptcy: A 360° View
Speakers:Wanda Borges, Esq., Borges & Associates,
LLC, Jerry Myers, Esq., Smith Debnam Narron Wyche Saintsing
& Myers, LLP, Gary Weiner, Esq.,Weiner Law Firm, PC, Mary
Ann Blackmore, CCE, Tech Data Corp., and Greg Garner, San
Diego Credit Association (NACM San Diego)
Learn from the diverse forces brought together by the commercial
bankruptcy process—the trustee, the commercial trade
creditor, the creditors’ rights attorney, the bankruptcy
practitioner and an adjustment expert as they share their
“behind the scenes” thoughts, challenges and experiences.
Learn the facets a trade creditor must consider in deciding
whether or not to take a seat on a creditors’ committee,
what to do with an ongoing contract, whether or not to sell
to a Chapter 11 debtor and how to keep the line of communication
open. Gain an understanding of what issues confront the creditors’
rights attorney who needs to protect his commercial client
when a bankruptcy hits. Learn from an experienced bankruptcy
practitioner what some of the more complex issues that must
be dealt with in a Chapter 11 proceeding. Understand some
of the avenues a trustee must pursue either in a Chapter 11
proceeding or in a Chapter 7 proceeding. What does that trustee
do with assets, receivables claims against creditors or insiders?
Discover how an adjustment expert can work with a trustee
in liquidating the assets; or how an adjustment expert can
be utilized in the first place to liquidate the assets to
the best interests of creditors.
15041. You Be the Judge: Two Dueling Expert Witnesses
in a Mini Preference Trial
Speakers: Val Venable, CCE, GE Plastic Americas, Eric
Lopez Schnabel, Esq., Buchanan Ingersoll & Rooney PC,
and Bruce Nathan, Esq., Lowenstein Sandler PC
Many credit professionals have to face the dreaded preference
claim but few have ever seen such claim litigated through
an actual trial. Understanding what happens at a trial and
how various positions will play out in the court room are
critical to convincingly presenting one’s case during
settlement negotiations. In this interactive session, the
speakers will first use a fact pattern of a preference action
that actually went to trial as a means to discuss various
issues relating to preference actions. In the second part
of the program, a mini trial involving the direct and cross
examinations of two certified expert witnesses will take place
with the audience acting as an interactive jury, who will
be given the opportunity to ask questions and engage in discussions
during certain points in the trial.
15050. Credit Enhancements
Speaker: Mark Berman, Esq., Nixon Peabody, LLP
This session will focus on credit enhancements, a variety
of provisions that may be used to reduce the credit risk of
an obligation, for the credit professional. Topics will include
letters of credit, guarantees, security interests in assets
including purchase money security interests, security deposits,
liens and much more. The pros and cons of each enhancement
will be discussed.
15057. Credit Applications
Speaker: Mark Berman, Esq., Nixon Peabody, LLP
This session will review the purposes, basic composition and
laws applicable to a credit agreement. It will also explore
how the credit agreement can be utilized, in accordance with
key provisions of the UCC, to protect a seller of goods from
being bound by different or additional terms put forth in
forms transmitted by the buyer, i.e., to win the “battle
of the forms.” Finally, the session will examine other
areas where the credit agreement can be utilized to provide
legal protections to a seller.

15059. BAPCPA – Part 1 (This session
continues in #15069.)
Speakers: Bruce Nathan, Esq., Lowenstein Sandler PC, Wanda
Borges, Esq., Borges & Associates, and Judge
Judith Fitzgerald, U.S. Bankruptcy Judge for the Western District
of Pennsylvania
As the dust settles on the revisions to the Bankruptcy Code
created by the BAPCPA, practitioners and judges alike have
tackled the myriad of issues where debtors and creditors have
sought to obtain rulings in their respective favors. While
many written opinions have focused on consumer issues, there
has been a significant amount of motion practice and Bankruptcy
Court activity surrounding the new issues evolving from the
BAPCPA. These two sessions focus upon current cases and the
ongoing legal battles therein and the latest “hot”
issues that arise during the spring of 2007.
Part 1 of this two-part session will cover reclamation (the
battle of reclamation rights versus the “Prior Lien
Defense” asserted by debtors rages on), 20- day Administrative
Claims for goods suppliers and restrictions on Key Employee
Severance and Retention Packages. Members of the audience
will be encouraged to ask questions. The session promises
to be lively and provide trade creditors valuable practice
tips on their expanded rights under the BAPCPA that could
affect their credit decisions.
15069. BAPCPA – Part 2 (This is a
continuation of session #15059.)
Speakers: Bruce Nathan, Esq., Lowenstein Sandler, PC,
Wanda Borges, Esq., Borges & Associates, and Judge
Judith Fitzgerald, U.S. Bankruptcy Judge for the Western District
of Pennsylvania
Part 2 of this two-part session will cover preference defenses
(are they improved or not?), creditors’ committees (now
comfortable with their new responsibilities), other challenges
which have arisen including trade creditors’ ability
to challenge the composition of creditors’ committees
and expanded rights granted to utilities under BAPCPA. Members
of the audience will be encouraged to ask questions. The session
promises to be lively and provide trade creditors valuable
practice tips on their expanded rights under the BAPCPA that
could affect their credit decisions.
15071. Battle of the Forms
Speaker: Randall Lindley, Esq., Bell Nunnally & Martin
LLP
Contracts are formed in many different ways. A traditional
contract sets out the terms of the agreement and is signed
by the parties. Everyday, however, many contracts are formed
without the signatures of both parties on a document. These
contracts arise through a “battle of the forms.”
This presentation will discuss the fundamentals of contract
formation, particularly in a construction setting. Specifically,
it will focus on Article 2 of the Uniform Commercial Code
that deals with the sale of goods. The presentation will also
address how some courts have viewed contract enforcement in
construction disputes, as well as the legal principles that
govern an enforceable agreement.
15081. Advanced Credit Management and Contract Terms
Speaker: James Fullerton, Esq., Fullerton & Knowles,
PC
You have learned the importance of contract forms to increase
profits, lower costs and lower risk Consider more effective
and advanced contract terms for credit applications, proposals,
quotes, guarantees, lien waivers and joint check agreements.
In this seminar, we will focus particularly on advanced subjects
such as the “battle of the forms” in Uniform Commercial
Code sales and how to determine what terms are binding on
you and your customer, trust fund agreements to make your
customer a trustee for your receivable, limitations of your
liability to a return of the purchase price and exclusions
of express and implied warranty, limitations on claims of
defect or delay, waivers, venue selection and dispute resolution,
such as arbitration. Each attendee will leave with a packet
of camera-ready forms for immediate use.

15083. Supply Contracts
Speakers: Deborah Thorne, Barnes & Thornburg LLP,
Val Venable, CCE, GE Plastics Americas and Bruce Nathan, Esq.,
Lowenstein Sandler PC
Trouble lurks whenever one deals with a financially troubled
party on the other side of a long-term contract. Credit professionals
that agree to provide goods and/or services on a long-term
basis invariably run into problems, whether they be on the
customer or provider side. What happens when the other party
to a long-term contract becomes financially troubled and unreliable?
This session will provide helpful hints for dealing with a
troubled company outside and inside of bankruptcy. The panel
participants will also discuss the most recent developments
in Chapter 11 cases as the courts and parties deal with the
problems surrounding long-term contracts, particularly where
trade creditors are obligated to extend credit and whether
that obligation continues in bankruptcy. The speakers will
provide useful tips for maneuvering through the waters of
insolvency and supply contracts.
15086. The Credit Manager’s Guide to Unclaimed
Property/Escheatment
Speaker: Valerie Jundt, Deloitte & Touche LLP
Every state has enacted some version of an unclaimed property
law and many of these laws have been in effect since the early
1900s. However, there are still many companies who are unfamiliar
with the law and struggle with how best to implement internal
controls and reporting procedures in an effort to comply with
the various state unclaimed property laws. With an emphasis
on compliance with Sarbanes-Oxley regulations, your company
can’t afford to not be in compliance. This session will
provide a foundation and a greater understanding relating
to the purpose of the laws, what every company and credit
manager needs to know and to understand the consequences if
found not to be in compliance. We will also provide a summary
of proactive measures to achieve internal suggested practices
in an effort to achieve compliance.
15087. Voice of the Gavel
Panelists: Adrienne Murphy, CCE, Sandberg Furniture Manufacturing
Company, Inc., Scott Blakeley, Esq., Blakeley & Blakeley
LLP and Dick Kaufman, CMA Business Credit Services
Using real attorneys and volunteers from the audience, this
new version of “Voice of the Gavel” is an entertaining
drama that follows a fictitious company through the bankruptcy
process to lead them out of their financial difficulties,
either through reorganization or liquidation. Inspired by
actual cases and updated to reflect the new BAPCPA laws. Many
real events have been compiled into this multi-act play to
demonstrate the various situations that may occur: court appearances,
meetings with attorneys and creditors’ committees meetings.
This session is an educational and entertaining way to see
the bankruptcy process at work.
15091. Bankruptcy—The Not So Obvious Implications
for Matters That Come Up Everyday
Speaker: Robert Mercer, Esq.
This interactive presentation will answer many different questions,
including how to apply payments to reduce preference exposure
and why is it important to terminate a contract with customers
before they file bankruptcy. This session will further cover
proof of claim questions as well as how to put the trustee
on the defensive when you get a preference demand letter.
And finally, this presentation will discuss the concern of
why substantive consolidation of payments may not be a wise
move.

15092. E-Contracting: The Mouse Is Mightier Than
the Pen
Speaker: Randall Lindley, Esq., Bell Nunnally & Martin
LLP
Many of us (if not all) have surfed the web. We search for
our favorite music, airline tickets or even supplies for our
business. E-Commerce makes it easier and more efficient to
find the products and services we need. Inevitably, we encounter
the “fine print” associated with Internet commerce—the
legal terms and conditions we agree to by clicking “I
agree” or even just by using the website. Although we
understand the basic transactions, the legal effects of these
new “E-Contracts” are foreign to most of us. The
body of law governing E-Commerce is constantly changing. This
presentation will explain how “E-Contracts” work
in today’s paperless world. This presentation will also
address several of the laws that govern E-Contracting, as
well as the requirements of an enforceable “E-Contract.”
Finally, this presentation will address the “E-Credit
Application” and how to make it legally enforceable.
15097. Sue, Settle or Drop: Evaluating and Making
the Suit Decision in the Collection Effort
Speaker: Steven Sass, Esq., The Receivable Management
Services Corporation (RMS)
This discussion will touch on many of the factors often incorporated
in the thought process and quantitative analysis used by collection
and litigation professionals in deciding whether to move a
collection action into litigation, whether to settle for something
less than the entire balance sought or drop the matter entirely.
In addition, the discussion will explore the use of a “prelitigation
checklist” for in making these decisions.
15099. Mechanic's Lien Rights
Speaker: Jim Fullerton, Esq., Fullerton & Knowles
Suppliers in the construction industry have the advantage
of secured creditor status for most of their sales, as long
as these mechanic’s lien rights are carefully preserved.
Even minor failure to follow the rules will leave you unsecured.
True mechanic’s lien litigation is a “Battle between
Innocents.” Successfully preserving your rights will
establish your priority over other innocent creditors of the
insolvent customer.
Some states have “prefiling” requirements before
delivery of goods. All states require some action shortly
after delivery. How do you determine and track your deadlines?
What information do you need to collect to know whether you
will be secured? How do you know when your work is complete?
How do you “trace” your materials to a particular
property and allocate the amount of each lien? Does it matter
whether your customer has been paid on the project? What is
the priority of your claim compared to other creditors? What
if your customer files bankruptcy or the property is sold?
Can you waive your security rights in your contract or in
progress payment waivers? Many mechanic’s lien principles
are similar or the same in all states. This session will consider
common rules in most states and differences you must recognize.

International
15028. International Industry Day
Speaker: Laura Pedersen, First National Bank of Omaha
Laura Pedersen, Global Banking Officer for First National Bank of Omaha, will give attendees an insight into the world of international trade transactions by providing a working knowledge of legal and economic issues exporters need to consider, such as: Incoterms and their impact on international trade, proforma invoices, international payment terms, understanding of documentary collections, political and customers risks, FX exposures and risk mitigation, knowing the score with letters of credits... and much more.
15043. When Unsecured Open Account Terms Are Too
Risky, What Do You Do? Alternatives to Just Saying “No”
Panel Moderator: Tom Corbett, Atradius
Credit Insurance, credit default swaps, receivable puts, receivable
sales and more will be discussed in this session. The relative
benefits and drawbacks of the techniques that are available
to manage trade credit exposures will also be covered. A panel
of experts will talk about their real world experiences utilizing
the tools mentioned above. Further they will review how they
evaluate the alternative solutions and the results of the
choices they make.
15046. Introduction to International Credit
Speaker: Paul Beretz, Pacific Business Solutions, A Q2C
Partner
Does your company export goods or services outside the country?
Or perhaps you just want to learn more about the methods that
effectively identify and apply credit approaches on a global
basis in order to expand your own professional skills. This
program examines risk attributes that result from country,
currency and cultural influences in the global credit and
collection process. Legal options for the credit risk manager
are analyzed. Risk mitigation techniques such as credit insurance
and how to recognize and apply a variety of payment options
are evaluated. Utilizing current best practices are considered
and enhanced with international experiences from a seasoned
credit executive.
15085. The New UCP 600: How Changes in the Letter
of Credit Regulations Impact Credit Management
Speaker: Madeline Sprague, CTP, JPMorgan Chase Bank N.A.
For the first time since 1993, the basic rules for letters
of credit are changing. The new UCP 600 goes into effect in
July 2007, so get up to speed by attending this session! The
majority of the changes to the UCP have clarified areas of
confusion, have streamlined processing and are designed to
make it easier to use LCs as a secure payment mechanism. As
a result, there should be fewer discrepancies, payment timing
will be more efficient and you may want to explore some options
to expedite payments. Learn what's changing, what’s
not, what will happen at the banks and most importantly, how
to use the new UCP 600 to your greatest advantage.

15098. How Letters of Credit Work (and Why They
Sometimes Don’t)
Speaker: Buddy Baker, Atradius Trade Credit Insurance,
Inc.
Many people think of letters of credit as nearly equivalent
to cash. What they don’t realize is that sometimes letters
of credit don’t get paid when called upon. Most often
this is due to misunderstanding how LCs work and then failing
to present the documents correctly; indeed, occasionally it
is not even possible to present the documents that are called
for. This session walks participants through the steps in
the life of a letter of credit, identifying pitfalls along
the way. The fundamental principles will be reviewed and illustrated
using real-life examples. The presenter will explain how these
principles apply to both commercial and standby letters of
credit and how these two types differ. In particular, participants
will learn why letters of credit might not get paid. Along
the way, participants will learn about standard and silent
confirmations and how to get paid in hours instead of weeks.
Financial
15047. Advanced Financial Statement Analysis
Speaker: D.J. Masson, Ph.D., CTP, Cert ICM
This session will outline a six-step process to be used in
advanced financial analysis. The effective analysis of a set
of financial statements begins with an understanding of (1)
the economic characteristics and current conditions of a firm’s
businesses, and (2) the particular strategies the firm selects
to compete in each of these businesses. It then moves to (3)
assessing how well the firm’s financial statements reflect
the economic effects of the firm’s decisions and actions.
Next the analyst (4) assesses the profitability and risk of
the firm in the recent past, using financial statements, ratios
and other analytical tools, and then (5) forecasts its expected
future profitability and risk. Finally, the analyst (6) values
the firm using various valuation methods. This session will
also discuss the basics of how financial accounting statements
might not always provide a full and accurate picture of a
company’s financial health. The problems in analyzing
financial statements range from legitimate adjustments within
GAAP guidelines to more “creative accounting”
methods that are designed to actively mislead investors or
hide financial problems.
15055. Financial Statement Fraud: Where Have All
the Assets Gone
Speaker: Bruce Dubinsky, Dubinsky & Company, P.C.
In today’s business world, making good credit decisions
rests upon understanding all of the financial aspects of the
debtor’s business from the inside out. However, what
do you do when you are faced with a company to whom you have
already granted credit and whose financial picture appears
to have changed almost overnight? Financial statement fraud
is becoming more and more prevalent in the business world
and therefore, detecting it is even more important. With the
proliferation of computer bookkeeping software, it is very
easy to create fraudulent financial statements in order to
either gain credit in the first instance or avoid collection
actions in the later. This session will look at how to spot
financial statement fraud and most importantly, how to uncover
clues that will help track assets that have been removed or
concealed from the corporate books. In fraud detection, it’s
not what’s on the page in front of you that’s
critical, it’s what’s not on the page.

15062. Cash Is King
Speaker: Harvey Goldstein, Singer Lewak Greenbaum &
Goldstein LLP
Is forecasting the wave of the future? Companies spend thousands
of dollars each year to find out where they have been. How
much does your company spend to find out where they are going?
What’s more important? In this session we’ll discuss
how to develop a financial plan that will answer the three
most important questions facing each business. How much cash
will you need? When will you need it? Where will you get it?
Cash is King... the more the merrier.
15073. Financial Ratios
Speaker: Harvey Goldstein, Singer Lewak Greenbaum &
Goldstein LLP
Financial statements: are they accounting nightmares or useful
information? This session will help explain how to better
understand financial ratios as well as how to use them to
improve operations and how the financial community uses them
to judge your company.
15084. Credit and Financial Analysis
Speaker: William Thomas, Microsoft
This session will cover important topics relating to credit
and financial analysis including the application of the four
C’s of credit; definition and discussion of creditworthiness;
performing non-financial analysis (voluntary trade groups,
bank ratings, and credit reports); financial analysis (financial
statements, ratios, trends, etc.); and decision procedures
(findings and setting credit lines).

Credit
Management
15039. Liens and Bonds - Optimizing a Construction
Credit Department
Speaker: Greg Powelson, NACM
CEUs: .25/Valid for CCE Recertification/3 CPEs
Construction credit is unique. From back charges to retainage,
construction orientated credit managers need to be experts
in maximizing the leverage provided by the lien and bond
claim statutes. This session is an intensive course presented
by Greg Powelson, Director of NACM’s National Lien
and Bond Service. Greg will address the construction lien
process from a national perspective. From collecting job
information through foreclosure, participants should be prepared
for a fast paced manager’s view of building the optimal
construction credit department.
15048. Electronic Invoicing & Settlement (EIS)—
A Practical Approach
Panel Moderator: CJ Wimley, SunGard AvantGard
In today’s highly-competitive business environment,
credit operations are seeking ways to gain greater efficiency
and deliver superior customer service. However, many struggle
in a paper-based and manual environment. Up to 50% of paper
invoices are past due when they arrive in accounts payable
and between 10-40% involve exception processing. Learn how
leading organizations are gaining a better hold on the endless
stream of paper-based invoices and payments resulting in improved
cash flow and lower operating costs. Electronic Invoicing
and Settlement (EIS) is offering advancements in remittance
processing, enabling banks, lockbox companies and corporations
to reduce paper processing with electronic conversion and
straight-through processing in a buyer, supplier and banking
neutral environment. Attend this panel discussion to learn
how companies are increasing adoption rates, reducing manual
labor and improving cash conversion cycles using a new approach
that is customer centric and vendor agnostic. Hear from case
study examples of buyer centric payment processing and financial
clearinghouses that can track, settle and fund commercial
trade transactions between multiple buyers, suppliers and
financial institutions. Hear from technology experts and practitioners
that are at the frontier.
15052. How to Make Your Sales People Like You
Speakers: Michelle Achondo, CBA, Wilbur-Ellis Company
and Kelly Simon, CCE, Cutter & Buck
Ever been standing in front of a room of sales reps and felt
certain that they were text messaging a customer rather than
listening to your presentation? Then this is the session for
you! The speakers will show you how to create a fun, interactive
and informative training session for your sales force by using
a game show format. You’ll learn that this format not
only builds teamwork with your credit and sales force, but
it also builds morale and professional development for your
credit staff as well.
15053. Go Deep—Establishing the Basis for
Portfolio Benchmarking
Speaker: Dan Meder, Experian
The “B to B” marketplace is very dynamic and it
is increasingly important for credit professionals to understand
the trends and how they effect their own business. Developing
a baseline—or benchmark—of broad market trends
in certain segments of the B to B market is the essential
first step in developing the most effective strategic growth
plans. In this session we will share insights about the market
at large, discuss what these trends mean and propose methods
for incorporating benchmarking information into strategic
planning. Attendees will understand how benchmarking efforts
can guide strategic decisions for acquisition efforts; learn
how benchmarking efforts can guide strategic decisions for
portfolio management efforts; and gain valuable insight about
large and small businesses based on real industry benchmarks.

15058. Standards of Professional Collections
Speaker: Tim Paulsen, T.R. Paulsen & Associates
Mention collections to people and what comes to their mind?
For many, it’s a picture of a large, burly guy, standing
on top of a desk blasting someone on the other end of the
telephone. The infamous “collection by decibel”
theory. It is a technique that may have been used years ago
and one that resurfaces from time to time in the fringes of
our business, but it is not professional collections. There
are standards to be known, aimed for and achieved in order
tobe successful in this business. In this content-rich program,
author and international accounts receivable specialist, Tim
Paulsen, starts with the ever so important philosophy and
quickly moves into the standards and effective collection
techniques. The satisfied participants will not only know
what the standards are, but most importantly, how to put them
to use.
15060. Understanding Construction Credit from the
Ground Up
Speaker: Greg Powelson, NACM
CEUs: .15/Valid for CCE Recertification/1 CPE
“I can’t pay you until I get paid.” THE
number one objection to payment for a construction orientated
creditor. Greg Powelson of NACM’s National Lien and
Bond Service will provide insights into dealing with payment
objections from sensitive subcontractors. This intermediate
level course will address the construction lien process from
a “tools” perspective, offering project management
essentials. Details and insights on collecting job information,
maximizing the value of pre-liens and managing lien waivers
will be addressed. In addition Greg will offer practical solutions
to managing states and dates from both a private (lien) and
public (state/federal, bond) perspectives.
15063. Change Your Business by Changing “1”
Thing
Speaker: Susan Lujan, CCE, Kenworth Sales Co., Inc.
Participants will learn that success sometimes depends on
the process, not the talent, and what changing “1”
thing can do. This session will also explain how to deal with
internal issues that impact your aging and collections, how
to promote the image and value of the credit department within
your own business as well as how to deliver information with
tools you may already have. Simple can be effective!
15064. Deductions—Effectively Measuring and
Driving Financial Improvement
Speaker: Mark Wood, Genpact
Even though many companies have improved their internal controls
and transaction measurement systems via Sarbanes-Oxley and
large investments in ERP systems, deduction management is
still a troubling and often misunderstood area for many finance
professionals. As such, deductions continue to reduce the
financial performance of many companies. This session will
walk through some practical examples on how to measure, quantify
and develop action plans to drive improvement in deduction
management resulting in improved profitability and working
capital. Attendees will walk away with a deduction check-up
worksheet that can be used as a scorecard to gauge the health
of their own deduction management practices.
15065. How to Make Your Customers Sit Up and Beg!
Speaker: Scott Tillesen, CCE, Tech Data Corp.
Credit professionals need to expand their role to create value
within their organizations. One area that many of us should
improve is making ourselves of greater value to our customers.
Too often the only contact we have with them is when we are
calling for payment or asking for updated financial statements.
We have a lot to offer and our customers need the help we
can provide. Mr. Tillesen will review specific tips and techniques
for developing deliverable value to customers that will surely
get them to “Sit Up and Beg” for more!

15066. Enough Theory!—How to Manage Trade Credit
Risk in the Real World
Speaker: John McCann, CCE, King Architectural Metals
Unrealistic guidelines and theories often clash with the realities
we face in the real world of credit management: time constraints,
lack of information, insufficient information, sales pressure,
competition, etc. This presentation will offer practical advice
on how to manage trade credit risk when faced with these challenges.
Topics include:
- Why jargon and unrealistic guidelines hamper our ability
to make effective credit decisions
- How to use technology to speed up and streamline processes
- The value of credit scoring
- Decisions with or without financial statements
- Setting appropriate credit lines: “The Law of Proportionality”
- How to conduct an autopsy on bad debts
- When security is necessary and how to get it from your customer
- “The top 10 directives for effective trade credit
risk management”
15074. Don’t Get MAD… Get DATA!
Speaker: Davy Tyburski, CreditandSales.com
As a credit services professional, you’re always looking
to improve your bottom line and to prove your value across
your organization. But let’s face it; sometimes it takes
too long to get others on board with your ideas and concepts.
Resistance to change and “turf issues” are a few
reasons you waste so many hours in meetings and working on
“special project” teams trying to solve your problems.
In this session, you’ll learn how to gather data, identify
trends and patterns to help solve business issues; deal with
large volumes of data and make informed decisions based on
evidence; apply and interpret data to support effective decision
making; present data (graphically and numerically) in a way
that lends credence to your ideas; diffuse emotional decision
making (the “I think we should” approach); sell
your ideas and concepts across the organization; format and
present information with clarity and precision; and finally,
explain the benefits of your ideas to gain commitment from
difficult people.
15075. Credit Leadership That Gains Buy-In and Support
From All Levels of Management Within Your Organization
Speaker: Susan Archibeque, CCE, Nicholas & Co., Inc.
Is the credit department in your organization underrated?
Are you considered part of the “team” and getting
the support and recognition you deserve? Or, are you perceived
as “black and white,” hard to work with and your
sales people avoid you at all costs? This is a common frustration
many credit professionals experience. When you have a better
understanding of your organization’s structure and culture,
you can develop a strategic plan that guarantees success.
This session is designed to pinpoint key components to successful
credit leadership by developing skills in conflict resolution,
evaluating and addressing challenges with your customers,
your credit department, your sales department and the entire
company overall. Understanding the different personality traits
and gaining a better understanding of the daily challenges
your peers and upper management face will change the way you
are perceived and gain the respect and backing you deserve.
Company officials clearly understand that sales generate revenue,
but they may not understand the true impact cash flow has
on the financial stability and growth of the organization.
Tracking and reporting simple, easy to understand measurements
that tie sales and credit to the same goals and objectives,
will promote and encourage teamwork. Learn how to be a resource
to the sales department by identifying the problem areas,
and turning them into opportunity in terms of profits.

15076. Distribution Finance Programs to Help Grow
Your Business
Speaker: Michael Dixon, CCE, GE Commercial Distribution
Finance
GE Commercial Distribution Finance is an industry leading
global distribution finance company providing inventory and
receivable finance, receivables management, business process
outsourcing, purchase order financing, assetbased lending,
account receivable securitization and export/import finance
via trade finance programs. Dealer-specific programs such
as equipment leasing, real estate, corporate credit cards
and retail consumer credit programs, along with services leveraging
GE’s intellectual property such as Six Sigma/ Black
Belt consulting, are among the tools to support the product
distribution process that help customers improve their cash
flow, reduce risk, increase sales volume and expand their
businesses. During this session, you’ll enjoy an overview
of each of these programs, and gain a broad understanding
of how they can provide value to manufacturers, distributors
or dealers.
15077. Twelve Special Negotiating Techniques for
Collections
Speaker: Tim Paulsen, T.R. Paulsen & Associates
It is not nice or simply desired to be good at negotiating
if you are in the business of collections. It is critical
success. In this dynamic (and lots of fun) program, Tim Paulsen,
collection specialist and author of Collect Those Debts and
Paid in Full will share how you can master the 12 special
negotiating techniques for collections to dramatically improve
your collection performance.
15078. Yes, I Am a Credit Manager
Speaker: Mark Knapp, CBF, SYSCO Food Services of Indianapolis,
LLC
Mark Knapp, CBF will delve into these facts about the credit
profession: (1) Most do not plan on a career in credit management,
(2) Credit management is an extremely important segment of
business—past, present and future, (3) No one will take
credit professionals seriously until credit professionals
take themselves and their career in credit seriously, (4)
What is a credit professional anyway?, (5) Getting back to
the basics, avoiding burnout, and (6) “...life is 10%
what happens to me and 90% how I react to it.” –
Charles Swindoll.
15082. Credit Fraud Risk Management Essentials
Speaker: Darren Skarecky, Verifraud
New trends in business credit fraud continue to emerge as
domestic and international perpetrators respond to vulnerabilities
in the changing marketplace. We highlight the most significant
developments in perpetrator behavior while also detailing
the solutions necessary to counter the latest threats. We
also provide insights into the future of fraud risk management
in terms of both expected scheme evolution and prevention
advancements. Effective fraud risk management requires knowledge,
innovation, collaboration and a companyspecific response.
This session gives credit professionals the information they
need to succeed in this challenging and dynamic environment.

15093. The Strategic Role of the Credit Professional
in Building Stronger Customer Relationships
Speakers: Rich Ferrera, CCE and Bill Balduino, D&B
Let’s face it. In your role, you have a unique opportunity
to enable your business to strengthen relationships with your
best customers and manage poor performing customers out of
your customer base. In this dynamic session, we’ll examine
the interface the credit department has with a customer throughout
their “lifecycle” of doing business with your
company. We’ll discuss best practices and the tools
and techniques you can use to better manage customers through
the lifecycle to drive better results for your business and
increased customer satisfaction. From acquiring “the
best” customers, to setting the right credit limits
with a customer, to managing the customer account within the
portfolio—surfacing the “hidden risks” and
determining the right opportunities for cross-sell, upsell
or “manage-out,”—we’ll look at the
portfolio analytics you can apply to increase profitability
for your business as well as your own internal visibility
as a strategic business partner.
15095. The 3 Cs of a Successful Team and How to
Apply Them
Speaker: William Thomas, Microsoft
This session will define and discuss the 3 Cs of a Successful
Team, cooperation, coordination and communication. It will
further explain what a team is and how to use the three Cs
in your credit department. This session will also elaborate
on how to apply the 3 Cs to working with the sales department
and customers to achieve common goals.
15096. How Much Credit?
Speaker: Camilo, Gomez, Lone Pine Mesa Consulting
CEUs: .15/Valid for CCE Recertification/1 CPE
How should you set credit lines? You have credit scores, but
need an answer. Learn about an innovative new model that combines
proven statistical methods, financial data and the selling
company's situation to compute a credit limit recommendation.
Learn about automatic daily monitoring of the credit limit
so you are alerted of changes that are actually significant
to your credit exposure. Camilo Gomez, Ph.D. will present
the principles of his new model and two credit practitioners
will share their experiences using it. They will answer your
questions in this interactive session. Learn how they have
saved time, increased objectivity, improved compliance, responded
more rapidly to changes in customers' risk profiles, and explained
their decisions better.
Business
& Management Skills
15042. Negotiations Strategies and Tips
Speaker: Jessica Butler, Attain Consulting Group, LLC
This interactive session will cover negotiation strategies,
tips and keys to success when dealing with customers, suppliers
or even people in your own company (works with kids and spouses
too). Topics will include: negotiation checklists—how
to prepare for a negotiation session; words to use/avoid;
what to do when people say “no”; and tips for
dealing with “difficult” people. The session will
also include various role-play opportunities for attendees
to “practice what they have learned” using actual
negotiation situations.
15044. Emotional Intelligence
Speaker: Bruce Christopher, Bruce Christopher Seminars
What do the super-stars of success know that the rest of us
do not? This hot new topic is the number one training seminar
in corporate America today. In this fast paced seminar, your
group will learn the six essential key ingredients to the
science behind success. Why do some people just seem to rise
to the top in their field? Why is it that some people have
all the luck? In this program, you will learn how your E.Q.
is more important than your I.Q. and how your attitude is
more important than your latitude.

15045. Got No Time for a Nervous Breakdown
Speaker: Tim Paulsen, T.R. Paulsen & Associates
Not finding time for that nervous breakdown you so richly
deserve? Then you need to squeeze in the time to attend this
short (keeping with the spirit of the title) program delivered
by consultant, author and keynote speaker, Tim Paulsen. Do
you believe honesty is the best policy? Think a little stress
won’t hurt you? Do you ever say, “I don’t
mind criticism, as long as it is constructive criticism?”
Do you think that hindsight really is 20/20, just like they
say? There are breakdowns, breaking up, hitting the brakes
and more… but how about breaking free? Break free once
and for all, from the shackles and myths of time and stress
and hit the ground running. (Mind you, the direction is up
to you!) You’ll have the time for that breakdown after
this session, but you won’t need it.
15049. Give Me a Break: A Real-World Approach to
Training for Success PLUS Davy’s Top 10 actions to Strengthen
Your CREDITandSALES Relationship!
Speaker: Davy Tyburski, CreditandSales.com
The goal of this session is to provide practical, easy to
use strategies and techniques that will help strengthen not
only your training and development programs, but also your
employee performance. Davy presents his real-world training
and employee development strategies and techniques developed
over 20 years of leading sales, customer service and credit
services teams. You'll walk away knowing how to: structure
your programs to support your business needs, recognize the
challenges of personal development, maintain the momentum
of your training programs, prepare an effective program from
start to finish, overcome the obstacles and possible resistance
to training, incorporate four simple guidelines to improve
performance and ask for additional budget dollars to support
your training efforts.
15051. Behavioral Interviewing
Speaker: Vicki Muscari, Performance Consultant
Both research and practical experience have shown that the
best predictor of future behavior is past behavior. This is
why interviewing experts agree that the best way to predict
future on-the-job performance is to gather infolrmation from
applicants that either prove they have the required competencies
to be successful in a given role, or that they do not. This
session provides hiring managers with an overview of the interviewing
method that is now widely recognized as the best predictor
of job performance. Participants will gain a solid understanding
of the rationale and methods for skillfully preparing for
and conducting behavior-based interviews while also providing
the opportunity for practicing a simulated behavior-based
interview using an actual job to be filled.
15054. Strength-Based Career Management
(This session is offered again in #15090.)
Speaker: Susan Fee, SusanFee.com
Are you happy, energized and highly productive in your career?
If not, there’s a good chance you’ve been overlooking
your greatest strengths. The key to career success and fulfillment
is capitalizing on your strengths and managing around your
weaknesses. Learn how to discover, develop and play to your
unique strengths through appreciative inquiry and why it’s
a waste of time to try and be “well-rounded.”

15061. Why Are Women So Strange and Men So Weird?
Speaker: Bruce Christopher, Bruce Christopher Seminars
At the heart of any business are relationships between team
members, customers and supervisors. Excellent communicators
have better relationships at work and home. They climb the
ladder of success more effectively and achieve greater success.
It is no secret that communication runs our lives. This session
takes a very hilarious look at how men and women think, speak,
and make decisions differently. Turn yourself and your audience
into great communicators!
15067. 4 Strategies to Increase Productivity
(This session is offered again in #15088.)
Speaker: Renée Belisle, Clutter Rehab, LLC
Participants will learn steps to organize their space and
information, effective paper management techniques, how to
use technology to increase efficiency and proven time management
techniques.
15079. Bambi vs. Godzilla!
Speaker: Bruce Christopher, Bruce Christopher Seminars
Difficult people are everywhere! They can be customers, co-workers,
bosses, neighbors, even spouses. This program humorously reveals
the six basic difficult personality styles that are out to
drain you and your organization of vital energy. You will
learn what they do, why they do it, and what you can do about
it! You will learn how to stay empowered in the face of negative,
reactive, and draining people - and laugh while they do it.
15088. 4 Strategies to Increase Productivity
Speaker: Renée Belisle, Clutter Rehab, LLC
This is an encore presentation of session 15067 as described
above.
15090. Strength-Based Career Management
This is an encore presentation of session 15054 as described
above.
15094. Building Your Soft Skills
Speaker: Andrea Hoban, Robert Half International
As the strategic importance of the credit function has grown,
so has the visibility of credit professionals. They are increasingly
involved in cross-department project teams and are asked to
discuss their perspectives to varying audiences. This requires
strong communication and interpersonal skills in order to
work effectively with people at all levels of an organization.
This session will provide attendees with an overview of the
specific “soft skills” today’s employers
look for in prospective hires as well as advice for developing
these attributes.
15095. The 3 C’s of a Successful Team and
How to Apply Them
Speaker: William Thomas, Microsoft
This session will define and discuss the 3 C's of a Successful
Team, cooperation, coordination and communication. It will
further explain what a team is and how to use the three C’s
in your credit department. This session will also elaborate
on how to apply the 3 C's to working with the sales department
and customers to achieve common goals.

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