Tuesday, May 20, 2008
9:00–10:30am

Cam Marston has spent more than a decade studying workforce dynamics, with a keen focus on how generational biases play out from the stockroom to the boardroom. Marston will share his personal experience, research findings and proven strategies for successfully navigating a multigenerational business world. His powerful message of generational context promotes understanding and will motivate you to adapt management styles to meet the needs of the rising generations in the workforce — while staying true to your own values.

His message of understanding and respect resonates at all levels. With a professional background in sales and research, Marston understands the reality of business from many angles, and will demonstrate this with action-oriented solutions to recurring
business problems.

His book, Motivating the “What’s in it for me?” Workforce: Managing Across the Generational Divide, demonstrates the individual characteristics and motivating factors each generation brings to the workforce, accompanied by management tactics applicable to any business setting.

Marston will give you a series of lenses through which you can see the business world from each generation’s perspective. Along with this understanding, he will deliver to you tactical guidelines that will help you and your organization improve the performance of all generations in the workforce today.