Thinking Small in the Face of Turmoil
There are more than 25.5 million small businesses in the United States, representing more than $917.8 billion in revenue per year. They employ nearly half of the nation's private sector workforce and account for 80% of all new jobs. With that degree of influence, as the economy has sputtered, the role of small businesses in returning health and certainty to the marketplace has taken on a nearly reverent tone.
"It is no exaggeration that small firms are the lifeblood of the American economy," said Chairwoman Nydia Velazquez (D-NY), House Committee on Small Business. "That is important to keep in mind, given the challenges we are facing. The subprime mortgage crisis continues and oil prices are climbing to record highs. Unemployment is rising and our place as leaders of the global marketplace appears in peril. But small business can help us get things back on track—if they have the right tools."
At the end of April, the Committee held a hearing on "The Role of Small Businesses in Stimulating the Economy," during which a variety of professionals and experts discussed ways on sustaining the growth of small businesses as well as how to overcome challenges in the current economic climate through strategic partnerships and policy. Velazquez stated that the economic downturn is fertile ground for entrepreneurs and that many businesses originated during previous economic slowdowns.
"During the early 1990s, self-employment—a core piece of the country's small business sector—was at an all-time high of 7.7%. Moreover, some 25% of downsized managers over the age of 40 chose to start their own companies during this time. Most of their firms endure as successful, modern enterprises," she said.
At the forefront of the testimony was the impact that the Internet has made on small firms. The benefits were widely hailed, especially in terms of available customer base and reaching new markets.
"The Internet is a great enabler of small business, not just for companies like Amazon.com, which not long ago was a small business itself, but also for today's small businesses, which need to be technically savvy to participate fully in e-commerce," stated Paul Misener, vice president, Global Public Policy, Amazon.com. "The online economy has evolved dramatically since its inception in the early 1990s, bringing unforeseen benefits to small businesses." Misener said that the demographic breakdown of online shoppers is particularly surprising as a relatively large market share is held by small enterprises. He cited that Amazon.com topped the trade publication Internet Retailer's Top 500 list with $11 billion in revenue in 2006, which consisted in considerable part of monies generated by service fees on sales by smaller sellers. The same year Amazon.com topped the list, other Internet giants like eBay and Google didn't even place, despite the fact that eBay had transacted an estimated $52 billion through its site. He said this demonstrated that the money was going to small businesses and sellers.
Misener declared that the small business presence on the web is continually undercounted and that misrepresentation is furthered by inaccuracies by the U.S. Census Bureau's quarterly "eStats" reports on ecommerce, which only deals with publicly traded firms with revenues in millions.
"Obviously, most small businesses online would be missed under these criteria," explained Misener."The sales by sellers with annual revenues on the order of $100,000 likely could account for as much as a quarter of all consumer ecommerce in the U.S., and of course, assuming a higher revenue threshold would reveal an even greater fraction of sales by sellers considered small businesses."
Marc Steiger, CEO, DLP Technologies, Inc. added that one of the main reasons for small business success in the virtual world was a lack of government interference, "The relatively unregulated nature of the Internet has made it a magnet for creativity, investment and innovation." Steiger urged the Committee to keep the Internet free of overly burdensome regulations and stated that the web should only be regulated if all other options failed. Unfortunately, despite the boon that has transpired in the virtual marketplace, it is not the salvation for all small enterprises.
"As we said from the very start of our company, online retail will not entirely supplant physical stores," said Misener. "And we've been proven right. Even after more than a decade of ecommerce, and despite the wild predictions of the late 1990s, still well over 90% of retail sales remain offline."
In the world of concrete and mortar, the housing sector is trudging it way through the worst contraction phase since the Great Depression. In its wake are entrepreneurs starting to buckle under the weight of epidemic financial strain.
"Generally speaking, the home building industry is dominated by small businesses," Michael Hodgson, president, ConSol, testified on behalf of the National Association of Home Builders (NAHB). "Sixty percent of NAHB members build less than 25 homes per year and 88% have less than $5 million in annual receipts."
Hodgson said that the 250,000 NAHB members are being significantly impacted by the credit crunch and that there is growing concern that the dislocations in the financing markets are only going to make matters worse. He pointed out that the inventory of new homes for sale stands at a record 9.8 months supply and that the Congressional Budget Office estimated that a 10% housing price decline would subtract between $55 billion to $316 billion from gross domestic production (GDP). The construction sector has been one of the hardest hit during the slowdown, with 400,000 jobs lost in homebuilding since February 2006.
Hodgson recommended that among "green" building practices and better energy efficiency standards, Congress should adopt a temporary homebuyer tax, which has recently been adopted by the House Ways and Means Committee, to spark activity. He also said that the industry needs the ability to claim and carry back net operating losses (NOL) deductions to years when significant taxes were paid.
Matthew Carr, NACM staff writer |