The National Association of Credit Management (NACM) kicked off the first full day of its 119th annual Credit Congress on Monday in St. Louis. The opening General Session focused on making positive changes within the organization--and therefore, the entire B2B credit industry--and improving NACM member resources, including the National Trade Credit Report and eNews, as well as its ongoing lobbying work regarding federal bankruptcy reform.
Keynote Speaker Jim Knight, author of "Culture That Rocks," told the session comprised of more than 1,000 trade credit and financial professionals that a company's culture shapes so much of their performance now and in the future. "Celebrate heritage, but focus on culture," Knight advised, adding that culture focuses on today's behaviors, not yesterday's habits.
Knight, who spent a majority of his career working for Hard Rock International, played heavily on music analogies explaining that everyone in a band "needs to sing off the same sheet of music" and has an important role. "We need rock stars (not lip-synchers) to amp up the band," he said. Managers need to work hard to create an atmosphere that makes people never want to go on another job interview, or perhaps, in extreme cases, even get a tattoo of the company logo on their body--a move that would show true dedication, Knight quipped.